ICA
Agency: King
Art Directors: Emelie Jinhee Johnsson, Axel Isberg
Storyboards: Mårten Lundsten | PIXOco

Logos SILVER winner of Guldägget 2017 (the first commercial on this page)
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TV commercial

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storyboards © copyright PIXOco 2011  
The badge was design by King, later replaced by a "thumbs up" badge   "thumbs up" badge
  In store photo of badge