Livat shopping center, China
Agency: Brand Union
Design Director: Patrick Hammarsten
Concept sketches: Mårten Lundsten | PIXOco

Concept sketches for photo shoot and print ads. Art direction: Patrick Hammarsten

Sketches © PIXOco 2015, photos © Livat 2015

Sketches © PIXOco 2015, photos © Livat 2015

The brief was to create a "city like" feel using very specific objects that related to the mall. Art direction: Patrick Hammarsten



The Livat mall in China where the photo is used in the information panel, and real world 3D setting built on the ground floor of the mall

The ad in the subway