Svenska Spel
Eurojackpot and Lotto

Production: KING, ACNE
Art Director: Lotta Ågerup
Storyboards: Mårten Lundsten | PIXOco

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storyboards © copyright PIXOco 2014 film stills © copyright Svenska Spel 2014
storyboards © copyright PIXOco 2014 film stills © copyright Svenska Spel 2014
The film ended up a bit different than the original pitch. The old lady was replaced by a young man, the haircut looked different and so were the situations. But the pitch was successful and the commercial got made - and that's all that really matters.
storyboards © copyright PIXOco 2014 film stills © copyright Svenska Spel 2014