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About the project
I redesigned Scandic Hotel's mascot "Sigge" and created 30 illustrations showing his new fun-loving personality and playfulness, in a collaboration with my sister Camilla Lundsten who offered creative input and managed client contact.

It was important to keep the core visuals of Sigge, like him being a young hedgehog boy, and we kept the green shirt and black hair, but we also made him more colorful, with orange skin and blue jeans, and more daring, playful, active, with large expressive eyes, a visually distinct hair and outline, which also expressed his mood.

I wanted the illustrations to connect with the viewer/child, and seem like a friend you would want to play with.

Scandic use Sigge when you check into the hotels, on posters in the playrooms and as soft toy you can buy in their hotel shop.
Scandic
Scandic
Scandic
Scandic
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About the project
I was approached by Mathilda, woh worked for a Recycling company in Sweden. She had illustrations of characters deisgned by Veronika Slifierz, and asked if I could build them in 3D. I said "of course!"

When I built them in 3D I gave them more dynamic action poses to bring them to life, as if they were jumping from joy to see you, or dancing. I also adjusted some colors to add more range (like the pink lightbulb) and to make them more distinct from each other.

Now they are used on a "recycling wall", a portable wall brought to schools to educate children about recycling. They also decorate the company's big recycling trucks.

Mathilda returned and asked if I could design two new characters in the same style, and those have now joined the recycling family, called Textiles and Reuse.
recycling
recycling
recycling
recycling
recycling
recycling
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About the project
Andreas asked if I could do the illustrations for his chat app friendbase.com. I went on to do backgrounds, characters, items, pets, furniture - pretty much everything!
friendbase
tv commercial
friendbase
friendbase
friendbase
friendbase
friendbase
friendbase
friendbase
friendbase
friendbase
friendbase
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About the project
Esafety is an organization in the EU that promotes safe driving, and they wanted a game that showed their six safety systems, as well as use their racing star sponsor Michael Schumacher and Lewis Hamilton.

I was a part of the small team and did the illustrations and graphics for characters, environments, menu, and much of the game design.
esafety
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